Jotun and society / Local commitment
Global challenges, local action
With a presence in more than 100 countries, Jotun is in a good position to provide much needed
support to communities affected by local and global challenges.
Jotun has a long and proud history of working with
community leaders to support local causes, from providing
paint for orphanages to donating money to different charities,
raising awareness for safety and environmental issues to
providing computers and books to schools. However, when
the pandemic began to impact countries throughout the
network, Jotun companies focused their efforts where it was
most needed.
LOCALISED SUPPORT
In the Philippines, Jotun donated Personal Protective
Equipment (PPE) to first responders and health care providers
at a local hospital. In Egypt, Jotun worked in partnership with
local grocery stores to arrange food support for shop staff and
the 7 000 painters registered through Jotun’s Master Painter
app, providing painters (and their families) food supplies
for up to 10 days. In Russia, the Operations team at Jotun’s
factory near St. Petersburg collected enough of the necessary
raw materials to produce 640 litres of sanitiser, which were
donated to a nearby hospital. In Norway, Jotun donated 3 000
masks to a local health service, and lent equipment to support
a University COVID-19 research project.
In 2020, the Jotun Group focused on another global challenge:
Ocean pollution. Every year, eight million tons of plastic is
washed into the world’s oceans, representing a genuine longterm
threat to fisheries, wildlife and the health of the planet.
As the world’s leading supplier of marine coatings, Jotun
teamed up with the Norwegian Broadcasting Corporation
(NRK), which held a fund raising in cooperation with the
World Wildlife Fund to fight plastics in the ocean.
GIVING MONEY AND TIME
In addition to making a significant donation to the fund
raising, Jotun encouraged employees to volunteer as ‘digital
fundraisers’ and reach out to friends, families and local
businesses to raise money. Jotun was also an active participant
in the Hold Norge Rent (Keep Norway Clean) initiative,
where hundreds of Jotun volunteers spent a day with their
families removing plastics from local beaches. Likewise, In
China, personnel from Jotun’s factory in Qingdao gathered to
remove trash from the nearby Shilaoren Bathing Beach.
By raising awareness about existing and future challenges,
Jotun encourages both individual responsibility and
collective action.
Jotun Group Report 2020 I 67