Enhanced customer interaction
By embracing new digital tools, Jotun helped customers, dealers and distributors
become more successful.
While Jotun’s growth in the Protective Coatings segment is
driven by innovative, high-quality products, the company
relies on building strong, long-term relationships with
customers to generate sales. Unable to meet in person with
key stakeholders for most of 2020, Jotun relied on a number
of digital technologies introduced before the coronavirus
pandemic took hold to secure new projects, raise internal
competence and generate volumes through Jotun’s dealer
and distributor network.
EASY ACCESS TO COMPETENCE
2020 saw the launch of ‘myJotun’, a ‘one stop shop’ webbased
portal. Through this portal, Jotun’s global network
of more than 1 200 Marine and Protective Coatings dealers
and distributors will be able to gain personalised access to
everything they need to support their business. The portal
includes an extensive technical library, an enhanced product
search engine, access to existing online ordering tools, key
sales arguments for different products and customer insights,
and a document sharing function, among other features.
So far, ‘myJotun’ has been launched in the South East Asia,
North East Asia, Middle East, India and Africa, West Europe
and North America regions, covering dealers and distributors
in more than 30 countries. The roll out of the portal, including
internal launches, training of super-users and external training
for dealers and distributors, was completed online.
GLOBAL LAUNCH
The ‘myJotun’ platform has already been translated into
Chinese, Korean, Portuguese and Spanish. Looking ahead,
new launches in Turkish, Russian and other languages will be
completed in 2021. While Jotun looks forward to being able
to interact with key stakeholders, dealers and distributors in
person, the organisation’s rapid migration to digital solutions
will play an important role in the company’s growth in the
years ahead.
18 I Jotun Group Report 2020 Our business / Jotun Protective Coatings