ALL TIME HIGH
To succeed globally, Jotun recognises the importance of defending
its leading position in our home market. In 2020, the company
achieved an all-time high sales figures for decorative paints in all
Scandinavian markets. While this growth corresponded to a rise
in demand for home improvements during lockdown, Jotun’s
focus on premium and ultra-premium products such as Lady Pure
Color (interior), Drygolin Nordic Extreme and Demidekk Infinity
(exterior), drove sales and profitability. With continued focus on
a ‘360 degree’ approach to innovation, digital marketing, dealer
loyalty and colour expertise, Jotun is confident that new products
scheduled to launch in 2021 will help the company build on its
leading market position going forward.
Jotun Group Report 2020 I 27
