66 I Jotun Group Report 2020 Jotun and society / Global commitment
Since the 1980s, Jotun has supported the Norwegian Red
Cross in their efforts to provide disaster relief, all over the
world. Like Jotun, the RCRC movement is a global organisation
with a vast network of local operations, enabling it to
centrally coordinate efforts that extend to crisis situations,
worldwide. In addition, the mission of the RCRC aligns with a
key component of Jotun’s Corporate Responsibility goals: Act
globally, impact locally.
UNIQUE CHALLENGE
As the most experienced disaster relief organisation in the
world, the RCRC movement has helped to manage all types
of catastrophes, from tsunamis to earthquakes, famines to
refugee crises. However, unlike more localised disasters in
the past, the pandemic has spared no nation or community,
making resource allocation a challenge for the organisation.
Rather than focus on one area, Jotun’s 2020 contribution has
been allocated to four different countries, specifically to those
that do not have the health care infrastructure or equipment
to mount an effective response to manage outbreaks of
COVID-19. In Iraq, Jotun helped sponsor the distribution of
hygiene kits to schools and clinics. In Pakistan, Jotun provided
funds to purchase protective equipment and ventilators to aid
in case management. Jotun has enabled the RCRC movement
to fund support staff for screening sites in Honduras and
South Sudan. Jotun supported the RCRC ‘s rescue effort in
response to the devastating Beirut port explosion last summer.
While no one can predict what life-threatening events may
occur next year, the RCRC is likely to be among the first to
respond. Jotun will continue to stand by the Norwegian Red
Cross in the years ahead to make sure help is available to those
who need it most.
Reliable partner
Jotun has stood by the Red Cross Red Crescent (RCRC) movement for decades, providing support
to disaster relief efforts through the Norwegian Red Cross. In 2020, Jotun sponsored a number of
projects related to the coronavirus pandemic.