22 I Jotun Group Report 2020 Our business / Jotun Powder Coatings
Consistent with the implementation of a new strategy for the
powder coatings business introduced in 2020, Jotun continues
to capitalise on global products and solutions while also
developing products relevant to local markets. This approach
has already resulted in a more nimble and responsive
organisation, capable of rapidly delivering innovative products
to fit both global and local market demand.
GLOBAL INNOVATION
While Jotun continues to develop global products, such as
high specification Fusion-Bonded Epoxy (FBE) coatings for
pipeline manufacturers, coatings for non-metal substrates for
furniture manufacturers (Ultra One) and high-performance
coatings to help applicators enhance efficiency (Guard Style
TE), the company recognises that not all markets are the same.
By working closely with local applicators and end customers
to understand their needs, Jotun is in a better position to offer
solutions that help support their business goals.
In 2020, Jotun’s network of local Research and Development
laboratories launched several regional innovative products
that will help the company differentiate from the competition.
In Europe, Jotun introduced the Velvet Collection, a range
of luxurious colours in matte finishes available in the Reveal
Style family of products. These powder coatings are ideal for
protecting outdoor furniture, doors, lighting, small appliances,
electric bikes and shop fittings, among other products. And
with various curing and mileage options, customers can
enhance the aesthetic appeal of their products without
compromising on efficiency.
SPECIALISED COATINGS
In South East Asia, Jotun created the Ebony Collection, a
suite of matte finished products specifically engineered for
manufacturers of automotive components. The collection
allows manufacturers to coat a broad range of parts, from
windshield wipers to mirror cases, engine parts to interior
fixtures. In the United Arab Emirates, Jotun worked with
applicators to develop specialised, fast-curing powder
coatings for Building Components. Known as Jotun Facade
1387 and Jotun Facade 1487, these products cure at lower
temperatures, allowing applicators to coat architectural
elements at a faster rate, thus improving efficiency.
Localised innovations
The global network of research and development centres has allowed Jotun to respond more
quickly to local demand, resulting in the release of some exciting new products in 2020.