Protecting business-critical knowledge
As a pioneer in the development of premium paints and coatings, Jotun is careful to make sure its
intellectual property rights are protected in markets all over the world.
As demand grows for specialised paints and coatings, research
and development has become increasingly important to Jotun.
And because Jotun relies on unique products to differentiate
itself from competitors, the company registers patents on key
technologies to protect its intellectual property.
UNIQUE PRODUCTS
At present, Jotun holds patents or has patents pending,
on more than 60 different technologies, formulations or
manufacturing processes. For example, Jotun has patents (or
patents pending), for innovations related to the company’s
proactive hull maintenance concept, Hull Skating Solutions,
Jotacote Universal S120, a solvent free universal primer with
Covallox™ Technology, Reveal Sand, a premium textured
powder coating solution designed specifically for heatsensitive
substrates like medium and high density fibreboard,
and Drygolin Nordic Extreme and Demidekk Infinity, two all
weather exterior wood protection products.
In some cases, patents may be registered for technologies
that apply to a specific product, while in others, patents
may be registered for improvements to existing patented
technologies. For example, in the highly specialised field
of marine antifoulings, Jotun holds multiple patents to
discourage competitors from duplicating and registering
Jotun technologies in their name, thus avoiding patent
violation claims that might limit the company’s freedom to
operate. In this way, Jotun can both continue to develop
existing products and protect its position as the world’s
leading provider of marine antifoulings.
REMAINING VIGILANT
Jotun’s patent management is a critical part of Jotun overall
business strategy. Jotun takes the integrity of its innovation
process seriously and will pursue patent infringement cases
whenever they arise to protect its intellectual property rights
in all markets.
58 I Jotun Group Report 2020 Environmental commitment / Patents