Introduction
Jotun Group Report 2021 I 7
INTERNATIONAL EXPANSION
Jotun’s success as an international company
was made possible by its deep roots in the
global maritime industry and investments in
R&D.
1983
Jotun introduces Lord & Lady, a new line of
interior paint to the Norwegian market. Lady
would go on to become Jotun’s top selling
domestic brand.
1984
Jotun develops Jotashield, a highly durable,
solvent free exterior decorative paint in
South East Asia and later in Turkey and the
Middle East. Today, Jotun factories produce
about 50 million litres of Jotashield a year.
1985
Jotun launches Fenomastic in the Middle
East, eventually becoming the region’s top
selling premium interior paint. At the same
time, Jotun launches Majestic, another
market leading premium interior paint in
South East Asia.
1983
1987
Jotamastic, a high solid, two-component
protective coating that can be applied
to surfaces in almost any condition, was
launched and was an almost immediate
success.
1998
Jotun introduces its international HSE
(Health, Safety, Environment) standard at all
production facilities.
1987
ACCELERATED GROWTH
Jotun continues to enter new markets and
invest in R&D to grow the business and meet
increasing demand for more sustainability.
2000
With the launch of SeaQuantum, Jotun
emerged as a pioneer of tin-free, selfpolishing
antifoulings.
2005
Jotun reaches an agreement with COSCO,
the state-controlled Chinese shipping
company, to form a joint venture, Jotun
COSCO Marine Coatings (JCMC).
2011
Jotun launches Hull Performance Solutions, a
concept that includes premium anti-foulings
and measurement tools to help shipowners
reduce fuel costs and corresponding
emissions.
2013
Jotun introduces Jotachar JF750, the
industry’s first mesh-free epoxy intumescent
coating for all hydrocarbon fire scenarios.
A year later, Jotun launches Jotachar 1709,
a mesh-free solution for hydrocarbon
pool fires in the hydrocarbon processing
industries.
2013
Jotun’s state-of-the-art Vindal factory in
Sandefjord, Norway opens.
2015
Jotun opens a cold climate test station in
Svalbard, an island archipelago located
above the Arctic Circle.
2017
Jotun launches the company’s largest-ever
digital marketing campaign for Lady, Jotun’s
premium interior decorative paint brand.
2020
Jotun announces the launch of Jotun
Hull Skating Solutions, the industry’s first
proactive hull cleaning system using the
Jotun HullSkater, an advanced underwater
automated hull cleaning robot.
Jotun also completed construction of a new
headquarters and R&D centre in Sandefjord.
The R&D centre is one of the largest privately
owned research facilities in northern Europe.
2000
2020