Sustainability / Social
Jotun Group Report 2021 I 59
Next-level learning
Jotun expanded and digitalised its competence development offerings in 2021 to ensure that
employees have ready access to opportunities for career development.
Jotun understands that the company’s long-term business
success is driven by the competence of its employees. By
offering personnel opportunities to learn new skills, Jotun is in
a better position to retain and attract top talent, foster career
development and strengthen its leadership pipeline. Jotun’s
approach to competence development is made up of three
elements: Jotun Academy, a vital resource for strengthening
corporate culture and individual skills within key business
areas; Digital Learning, an advanced suite of digital tools
that provides point-of-work learning and helps employees
keep pace with change; and Team Development, delivering
workshops and tools to enhance team effectiveness.
DIGITAL LEARNING
Due to social distancing rules related to the coronavirus
pandemic, restrictions on in-person training continued to
be in place in 2021 in some countries. In response, Jotun
accelerated its efforts to digitalise training courses and
scaled up the production of training videos, recorded at the
company’s studio in Sandefjord, Norway. For example, Jotun
organised user-training for the 2021 launch of the new Human
Resources Management System, which supports everyday
human resources processes and cross-border collaboration.
Jotun also added game mechanics to some modules to
motivate employees and enhance skills retention.
Jotun also offers workshops related to team alignment,
business planning, cultural awareness and other topics. For
example, Jotun delivered Management “booster” workshops
and Diversity and Inclusion workshops in 2021 that reached
about 1 600 managers. Where possible, workshops and other
training sessions were led by about 600 Jotun qualified trainers
in classroom settings. To reach those unable to attend inperson
classes due to lockdown restrictions, workshops were
delivered online, via MS Teams. By the end of 2021, more than
80 per cent of Jotun’s learning portfolio was available online.
JOTUN ACADEMY
Jotun Academy offers multiple training modules covering 12
different categories, including human resources, marketing,
sales, purchasing, research and development, operations
and HSEQ, technical sales support, finance, Information
technology, management and project management. To
ensure that each module is aligned with changing company
policies and procedures, Jotun must constantly update and
refresh courses so they remain relevant. Looking ahead, Jotun
is exploring options for using virtual and augmented reality
solutions for future training purposes. These immersive virtual
environments will allow personnel to rehearse skills that may
be difficult to practice in real life.