Introduction
Profitability
(%)
21.7 %
30 %
25 %
Return on capital employed
17.9 %
20 %
15 %
Return on equity
13.8 %
10 %
Operating margin 5 %
2013
2014
2015
2016
2017
2018
2019
2020
2021
Spirit of collaboration
Jotun works together across borders and in partnership with end users and industry stakeholders
to help customers manage challenges in a rapidly changing world.
With more than 10 000 employees working at 67 companies
in different countries, Jotun has emerged as one of the
fastest growing paints and coatings companies in the world.
For such a large, global organisation to operate effectively,
Jotun actively encourages close cooperation between
different segments, functions, and inter-regional companies.
This internal collaboration is grounded in Jotun’s values
and culture and is enabled by continuous investments in
IT systems, the development of common standards and
leadership and teamwork training.
BUILDING RELATIONSHIPS
Externally, Jotun’s success relies on the company’s ability to
build strong, long-term relationships with customers to better
understand and anticipate their needs. Rather than position
itself as a supplier, Jotun seeks to work in partnership with
customers to create solutions to help them achieve both
business and sustainability ambitions. In this way, customers
play a vital role in Jotun’s innovation process. In areas where
Jotun does not have the in-house expertise, Jotun collaborates
with selected suppliers to gain access to the technologies
required to develop new products or services. Jotun also
participates in various global and local trade groups, joint
industry projects or research alliances to share expertise,
influence regulations or solve common challenges.
COLLECTIVE ACTION
The global pandemic and the growing threat of climate
change are potent reminders that solving big challenges
requires both individual responsibility and collective action.
By working as one organisation and in partnership with
customers and key stakeholders in every segment, Jotun can
continue to grow the business and have a positive impact on
the environment and society at large.
2 I Jotun Group Report 2021