Sustainability / Environment
Jotun Group Report 2021 I 41
THE THREE STEP MODEL
To implement and communicate the principles of the circular
economy, Jotun developed a simplified Three Step Model. The
model defines Jotun’s role across the value chain, including
how Jotun designs products and interacts with suppliers,
how it manages its own operations and how the company
provides solutions and collaborates with customers and other
stakeholders to improve environmental performance.
DOCUMENTING JOTUN’S ENVIRONMENTAL IMPACT
Jotun’s Three Step Model is grounded in standardised
environmental data gathered from multiple sources to
measure and document sustainability across the value chain.
Jotun provides customers with Environmental Product
Declarations (EPDs) to document the environmental impact of
a product or solution, based on a specific manufacturing site.
All Jotun’s EPDs are developed according to ISO standards,
third party verified and published.
Jotun has extended EPDs to include the whole value chain.
This will provide the company with valuable information and
contributes to verifying the importance of high-quality, durable
paints and coatings solutions. In 2021 Jotun also launched
the GreenStep Analyser, which will provide a systematic
and simple overview of the use of resources and the health
and environmental impacts of products. This information
will form the basis for making the right choices during the
product development process. Once verified via the EPDs,
Jotun can document the reduced health and environmental
impacts of products and coatings systems for use in external
communication with customers and relevant authorities.
Jotun’s EPDs support compliance of green buildings with
LEED® and BREEAM® requirements. With the growing demand
for transparency and traceability, Jotun is also working to
expand EPDs across broader customer segments.
Jotun’s ambitions 2017–2030
50 %
Reduced carbon footprint by 2030
70 %
Renewable electricity by 2030