Sustainability / Environment
Green Building Solutions
To meet emerging trends in green building construction, Jotun offers Green Building Solutions,
a concept highlighting the company’s comprehensive range of low or zero-solvent products that
help project owners improve environmental performance.
According to the United Nations Environment Programme
(UNEP), buildings and their construction together account for
36 per cent of global energy use and 38 per cent of energyrelated
carbon-dioxide emissions annually. To manage this
challenge, governments in some parts of the world offer
financial incentives to owners and developers whose buildings
meet specific criteria related to energy use, emissions
output, materials used, etc. These incentives are based on
standards set by “green building” organisations, such as the
Building Research Establishment Environmental Assessment
Methodology (BREEAM®) and Leadership in Energy and
Environmental Design (LEED®), among others.
COMMERCIAL BENEFITS
To help owners and developers comply with these “green
building” standards, Jotun has performed an exhaustive
review of all relevant products to verify if they match specific
provisions, and refined and developed new products when
necessary to fill gaps. Now organised under one concept,
Jotun’s Green Building Solutions provides owners and
architects with a diverse range of low or zero-solvent paints
and coatings that have been independently verified and
documented to help architects and owners earn valuable
points toward green building certification.
48 I Jotun Group Report 2021
With the number of green buildings doubling every year,
demand for Jotun’s Green Building Solutions has increased.
In the last five years, Jotun has won some high-profile green
building projects in China, Malaysia, the UAE and Indonesia.
Jotun UAE was also selected to supply paints and coatings to
about 80 per cent of the structures in EXPO 2020 in Dubai, UAE,
where more than 100 structures are LEED® compliant. Jotun
worked with a broad range of architects, engineers, designers
and contractors on a number of LEED®- certified pavilions.
THE BUSINESS OF SUSTAINABILITY
While Green Building Solutions was conceived to generate
sales for environmentally sustainable decorative paints and
protective and powder coatings, it also supports Jotun’s
commitment to helping external stakeholders improve
their own environmental performance. After all, paints and
coatings represent only about 0.5 to two per cent of building
costs, but they can contribute up to 27 per cent of the
required points for LEED® certification. By making it easier for
developers, architects and specifiers to “build green”, Jotun
helps them directly or indirectly to reduce volatile organic
compound (VOC) emissions, the use of hazardous materials,
energy consumption and other related carbon emissions.