Keeping ahead of the energy transition
Jotun’s success in the Protective Coatings segment has been driven in part by experience gained from
serving large, complex energy projects and a strong focus on renewable energy infrastructure.
From oil refineries to windfarms, gas processing plants to
offshore units, Jotun has emerged as a leading supplier
of coatings solutions for a broad range of energy-related
projects. Furthermore, the implementation of a new structure
that enables a more coordinated approach to sales and
marketing has put Jotun in a stronger position to build
relationships across the entire sales value chain, including
asset owners, engineering companies, contractors, yards,
fabricators and applicators.
PROTECTING THE VALUE CHAIN
Jotun is currently tendering for a number of high-profile oil
and gas projects in the Middle East, South East Asia, North
East Asia, East Europe and Central Asia. By working with key
stakeholders involved in the exploration, production, refining,
storage and transportation of oil and gas via pipeline or
shipping, Jotun can offer “single source” coatings solutions
to the whole project. In addition, Jotun has developed
specialised coatings that add value to different components,
from tank coatings to passive fire protection, pipelines to
maintenance solutions.
While these (and other) new construction or expansion
projects represent promising opportunities for Jotun, the
company is seeking to boost sales in the maintenance market
20 I Jotun Group Report 2021
in all regions, either through direct sales or through the
company’s global dealer network. Jotun is also working to
secure contracts in the offshore industry where higher oil
prices have resulted in orders for newbuildings including jackups,
FPSOs and other offshore units.
RENEWABLE SUCCESS
Over the past decade, growing concerns about climate
change have resulted in significant investments in renewable
energy, such as solar, hydro, biomass and wind. Jotun is a
leading coating manufacturer in the wind energy market,
offering specialised coatings systems for both onshore and
offshore windfarms. The company has identified significant
growth opportunities in Europe, North America and North
East Asia. For example, in China, the world leader in wind
energy, Jotun is providing high-quality coating solutions
to developers, original equipment manufacturers and
fabricators for different components, including towers,
nacelles, blades and offshore structures. As well as adding
value, these solutions enable customers to comply with
increasingly strict regulations, helping Jotun to strengthen
its brand as a supplier of innovative coatings solutions to
energy companies seeking to reduce costs and improve their
environmental performance.
Our business / Jotun Protective Coatings