Sustainability / Social
Protecting people and societies
As a global organisation with a workforce of more than 10 000 people, Jotun recognises its
responsibility both to create a safe, diverse and inclusive workplace and make a positive impact on
the communities where the company operates.
Jotun’s approach to social issues is grounded in its Values
(Loyalty, Care, Respect and Boldness) and Business Principles,
which provide a framework for the company’s corporate
behaviour by defining expectations for ethics and integrity,
community, fair trade and free competition. Jotun applies
these principles to how the company operates its business and
interacts with customers, suppliers, employees, shareholders,
the environment and society at large.
SAFE, DIVERSE AND INCLUSIVE
Jotun ensures that all company facilities comply with the
company’s HSEQ policies developed to continuously improve
safety and quality performance across its value chain. And
to create a diverse and inclusive workplace, Jotun’s goal is to
hire and develop employees representing different cultural
or ethnic origins, age, professional backgrounds, gender and
sexual orientation, and to make sure each individual feels
respected, appreciated and included.
Jotun’s Values and Business Principles are shared with all
new employees, modelled by senior management, and
periodically reinforced through training. For example,
individuals who are especially at risk of being exposed to
corruption are provided with specialised anti-corruption
dilemma training. Jotun has also a “whistle-blowing”
system, available to both internal and external stakeholders,
whereby violations of Jotun’s business principles can be
logged, investigated and resolved.
GLOBAL COMMITMENT, LOCAL COMMITMENT
Jotun strives to make a meaningful impact on society
based on mutual understanding and respect. Working
in collaboration with international partners such as The
International Red Cross and Red Crescent Movement and
Norwegian People’s Aid, Jotun can generate a greater positive
impact and allocate resources to where they are needed most.
Furthermore, all Jotun companies are required to engage in
local corporate responsibility initiatives every year. Examples
include providing funding for schools or hospitals, making it
easier for disadvantaged or vulnerable groups to gain access
to basic health services and education. Jotun is active in more
than 100 countries and is therefore in a good position to
identify and address the needs of local communities. These
efforts, combined with how Jotun manages its own business
and models good corporate behaviour, form the basis for the
company’s ambitions to make a positive impact on society.
Jotun Group Report 2021 I 51